shows left to right Cllr. Dave Naghi Chief Pie Mixer Mike FitzGerald who started the Championships in 1967 holding the Championship Trophy Cllr. Brian Mortimer who is organising this year’s event.

TV stars Mellor and Rory McGrath to take part in Maidstone event

It has its roots firmly in the county’s history, and has been a source of entertainment since the days of silent movies.

And now the humble custard pie is being thrown back into the limelight as the county once again plays host to the official championships.

The World Custard Pie Championship has been held in Coxheath, near Maidstone, since 1967.

Drawing its inspiration from the likes of Charlie Chaplin, organisers are expecting teams from around the world to descend on the village, with a sprinkling of celebrities taking part this year too.

Rory McGrath and Will Mellor will both be taking part in the contest, joined by camera crews from Channel 5, shooting their exploits for new TV show Rory and Will’s Champions of the World.

Explains a spokesman for the event: “The championships were originated by councillor Mike FitzGerald to raise funds for the village hall.

“It continued for many years before disbanding and returning in 2007.

“We’re delighted it’s back in Maidstone and proud that we’ve inspired similar events around the world.”

“Will and Rory are on the hunt for global recognition and have set out to be champions of the world. They realise this cannot be achieved unless they can become the World Custard Pie champions.

“We are restricting entries this year to the first 16 teams.

“Rory and Will will join a team so if anyone is interested they should get in touch.”

For more details, see www.worldcustardpiechampionship.co.uk.